The Makers Summit by Indie Craft Parade in Greenville, S.C. Going into the event I was a ball of nerves. Most of us makers spend the majority of our time by ourselves up to our eyeballs in paint, or glue, or photos.. and I was intimidated by the amount of talent that would be there and nervous about my inability to preform normally in a social setting. But don't worry, I didn't do anything too embarrassing. Needless to say, I am already looking forward to next year's Makers Summit!
Here is another GREAT Makers Summit Recap from Brains On Fire. They did an amazing job communicating 3 takeaways from the Summit for you guys!
For those of you who weren't able to be there this past weekend, I wanted to share with you some of the amazing things that I learned from an amazing group of people. AND introduce you to some of the great people I got to meet!
On Social Media Marketing:
- The internet has moved from text based information to visual information. This is one of the reasons Pinterest has become so popular.
- When creating content for Pinterest, orange, pink and vertical images always do the best.
- Each post you write on your blog needs at least 3 images.
- Always believe in yourself and the capability you have. instead of looking outside the box, start playing to your strengths!
- Whenever you post to your Facebook page, always include media. Text based postings do not show up in your followers feeds.
- Don't link images from another site, always upload your own images to your posts.
- Highlight your post and make your images 843 px X 403px
- You can grow your business/blog through instagram without ever spending any money.
- Instagram will become your "tribe"// the people who believe in you and support you most.
- Specifically create content for IG. Shoot photos in square, and spend time styling your photos. Think of this as your marketing and plan accordingly.
- Share personal information and photos. People want someone they can connect with.
- When someone likes your photo, like them back! People want to know they are valued and "seen".
- Post 3 times a day at 10 AM, 1 PM and 6 PM
- "Packaging is an extension of your product, which is an extension of YOU.. your passion and your talents"
- Your packaging determines how people feel about your product when they are first introduced to it. How does your packaging make people feel?
- The goal of any creative business is to connect with people. You want your packaging to connect with your customer.
- You may have to spend a little more on your packaging to make it better. But research shows that better packaging will always equate to a higher selling price for your product or good.
- When looking for printing services for your packaging, always go with digital printing. It looks great and is much cheaper than the alternatives!
- People are more likely to connect with a "WHY". Products that tell a story may not "taste" as good as other products, but they sell better because their story connects with the customer.
- For someone unfamiliar with your brand, the package is primary and product is secondary until the product is "tasted".
Awesome Companies and Folks:
- Virb- an easy website design solution for makers and creatives. Perfect for photographers! Virb is $10/ month and is the easiest set up I've ever seen. I may switch over to it in the future!
- Jordan Brantley// The Business Bar- Jordan is a beautiful spirit and designer. She is launching a new business for small businesses called The Business Bar.
- Claire Sommers Buck- A sweet spirited jewelry designer out of Asheville, NC. We are going to be neighbors soon!
-Dapper Ink- My new go-to for all of my photography printing needs! These guys are local to Greenville and totally rock.
- Candace Mothereshead- A Greenville native looking to start a side photography business. By day she works as a Physician's Assistant.
-Frontier Label- Greenville natives, a local labeling print shop. These guys know their packaging!
- OliveBox- A monthly subscription service for paper lovers.