A few weeks ago I spent the Saturday in Nashville shooting six mini sessions with Marc of
Vera & Harper . We had been planning for these sessions for almost three months, and learned a lot in the process of planning AND during the day of our sessions. I thought it may be beneficial for you guys if I shared how we did things, and what I learned along the way.
Planning:
Marc and I started planning several months ago for these sessions. Marc is an event designer, so she was in charge of all the props, and I was in charge of the photos- editing and delivering them to our clients. The first thing we did was set up a
secret pinterest board and pinned away tons and tons of ideas. Marc was wonderful to take those ideas and run with them. In the end she had about
three different "scenes" our clients could choose from- all running in the same color scheme. She was smart enough to
bring props and toys for the older kids to play with, so they would enjoy the session.
Another part of the planning involved securing a location where we didn't have to have a permit to shoot. A local park worked great for us, and the clients LOVE IT. The day before our shoot, we realized that there was 90% chance of rain the day of our sessions. At the last minute we were able to secure an alternative inside location as well. We ended shooting 3 sessions outside, and 3 sessions inside.
In hindsight, we wish we would have stayed in ONE LOCATION, and had our clients just come to us there. It ended up being A LOT more work on our part to set up in three different locations, AND a lot of headache communicating time and location changes to our clients the night before.
We also determined our price: $95, which we would split 50/50. Our clients had to sign up for a 30 minute time slot and pay a $25 dollar reservation fee to secure their slot. This made it so that people wouldn't drop out at the last minute.
As a photographer, I have learned it is ALWAYS in your favor (and the clients favor) to take a deposit for any type of session.
The Session Day:
We arrived to our first location (the local park) an hour before any of our clients would arrive. We had time to determine exactly where we wanted our shoots to take place, set up, and make sure all of my gear was in order for the quick sessions.
We promised our clients 30 minutes of shoot time with at least 15 edited, high resolution images. For each session I ended up taking about 200 frames (some more than this) so I could make sure I was giving everyone the best images possible. In the end, I ended up editing around 30-40 high resolution images for each client.
I always try to under promise and over deliver.
For each client it was important to have them sign a contract (which included a photo release for me to use their photos) and a contract of the price they paid ALONG with their address and contact information.
After we finished at the park, we rushed to our indoor location for the families who didn't want to bring their kids out in the rain. We set up quickly and had two different set-ups for the clients to choose from. Again, trying to give them as many options as we could.
Next we rushed to another clients house to do a quick session with her 7 day old newborn baby. (PRECIOUS!) All in all, we shot from 10 am until 5 pm. It was a long and tiring day.
What I Learned:
1. It was wonderful having Marc with me to worry about all of the decorations and session styling, during and beforehand. I really don't think I would have been able to do all of this alone.
She thought of EVERYTHING, and allowed me to focus on posing our clients and taking the perfect photos.
2.
We undercharged for the sessions. Not only did we spend over 30 minutes with each of our clients, but all of the time that went into making the props, editing the photos, and putting together beautiful packages almost made these sessions not worth our time. Next time we will know how to make things more efficient.
3.
Advertising for the sessions on facebook was a great move. I was able to target our audience, and our reach was a lot farther than just our friends and family.
4.
We will only shoot in one location next time. It was too stressful and too expensive to shoot our sessions in three different locations. We will make sure the location we choose has an INDOOR and OUTDOOR option.
5.
Mini sessions are a great marketing tool. People who passed us in the park asked for our cards, our clients have requested more mini sessions and also full sessions as well. Our business cards got in more hands than they would have other wise, and we were able to make a good impression in our community as we are beginning both of our business.
It was a win-win situation for US and our clients.
All of the sessions are now live at
m. newsom photography , so head on over to see each session in it's entirety!